TECATE

It will have to be known that when people grab a Mexican beer, Corona is one, but what comes after that, the answer for some, Tecate.

This is a big favorite among many Mexican beer drinkers and this beer has been around a very long time and comes from one of the biggest brewing companies this side of the Mississippi. Of course it is not as big as Corona in the states but still very popular both here and in Mexico.

Tecate was started in 1954. The beer was named after the city of Tecate, Baja California, which is where it was locally brewed until 1955. In 1955 It was bought out by Cuauhtemoc Moctezuma. All Tecate is brewed in Mexico.

Cuauhtemoc Moctezuma is a major brewery started in 1890, it is a subsidiary of the largest beverage company in Mexico and Latin America. The brewery also makes other popular beers such as Sol and Dos Equis.

Tecate is a lager beer, which makes it a lighter beer, although not a actual light beer. Tecate does not come in light, it only has its original option. The alcohol content has 3.6 percent alcohol content.

Tecate was the first ever canned beer in Mexico and comes in a few different containers. It comes in its classic red 12 ounce can, as well as a 12 ounce bottle, a caguama (32 ounce bottle) and a 24 ounce can.

Tecate is a very fun beer to drink because as with most Mexico beers it brings people back in memory and makes you feel more in Mexico and having fun. The advertisements for Tecate are very different than Corona. I could not find any in English giving me the impression that Tecate does not advertise to the American market, probably why it is so far behind Corona. The advertisements for Tecate more involved a lot of people either partying or watching a soccer game.

Soccer is a very big deal to Tecate, Soccer is listed very large on their website and in a few of their commercials. Copa Tecate is the soccer team that is sponsored by Tecate. There are also Tecate girls, who go around endorsing Tecate and there is also a Tecate girls calendar.

Tecate Time line:

• 1954- Tecate starts in red can
• 1955- bought by Cuauhtemoc Moctezuma
  
• 1957- the removable pull-tab was launched for glass bottle
• 1989- first beer to have the friendly pull-tab, which is not removable, therefore reducing pollution.
• 1990- went from 3 piece aluminum/metal can to the 2 piece all aluminum can.
  
• 1995- Tecate starts the first twiste off cap

Sources
-Wikipedia.com
-Cervezatecate.com